Locally Owned vs. Local Franchise: Who Should You Choose For Your Home Remodel
- Simple Bath + Kitchen
- Jul 1
- 3 min read
Kicking off your Saturday morning at a local farmer's market, chatting with artisans, and connecting with neighbors brings a sense of relaxation and inspiration to the weekend. While "Shop Small" campaigns are popular in retail, the concept can also extend to services like bathroom and kitchen renovations.
When you start looking into kitchen remodelers near you, you’ll soon be met with the important decision: should you choose a locally owned business or a franchise? Let’s explore the differences and the unique advantages that come with working with a family-run, local remodeling team.
What’s the Difference Between Locally Owned and a Local Franchise?
At first glance, a locally owned remodeling business and a local franchise might seem similar; they both serve your area and may even have similar marketing. But behind the scenes, there are important differences.
A locally owned business is independently operated. These owners live in the same community you do, make all business decisions in-house, and rely on local relationships to succeed. Their reputation depends on quality, trust, and word of mouth.
A local franchise, on the other hand, is part of a larger national or regional brand. While the business might be owned by someone in your city, it operates under the rules, pricing models, and branding of a parent company. This often limits their flexibility and makes for a more templated experience.
How Can You Tell the Difference?
Not every business wears its structure on its sleeve, but there are a few signs that can help you determine whether you’re working with a community-based company or a franchise:
Multiple locations: Franchises often advertise a network of locations, even if they highlight a specific one near you.
Online presence: Local businesses tend to have a more personalized website and social media presence that highlights team members, community involvement, and past projects.
Ownership transparency: Independent remodelers often share their story, including who owns the business, why they started it, and their local ties. Franchises rarely highlight individual owners.
How Local Remodelers Stack Up Against Franchises
When you choose a local, family-owned business, you gain access to benefits that franchises simply can't match.
Community Commitment
By hiring a local team, you’re directly supporting your neighborhood. Your money stays in the local economy, helping support other small businesses and creating jobs. Plus, local businesses understand the unique needs and preferences of your community in a way that out-of-town franchises can't.
Pricing Transparency
Franchises often operate with fixed pricing models, upselling, or bundling services based on corporate strategy. A locally owned remodeler sets their own pricing, and they're usually more willing to walk you through the breakdown, explaining costs clearly and helping you make informed decisions.
Unlike franchises that often upsell services, we offer an all-inclusive fixed contract price, so there are no surprises once your project begins. This approach is rare in remodeling, where unexpected costs often drive up the final bill. As a locally owned business, we also don’t pay franchise royalties, which helps us keep pricing more competitive without sacrificing quality.
Quality & Craftsmanship
Local remodelers rely on their reputation, not a national brand name. Their craftsmanship is a reflection of who they are. You’ll often find that the attention to detail, pride in workmanship, and use of high-quality materials surpass what’s offered in franchise packages.
Customer Service
You’re more than a customer number to a local business. Independent remodelers often provide more responsive, hands-on service from your first consultation to the final walk-through.
Customization & Flexibility
Franchises tend to follow a standardized playbook. While that might be convenient, it can limit your design choices. Locally owned businesses offer a more collaborative experience, helping you customize every detail to fit your style, needs, and budget.
Environmental Impact
Choosing a local remodeler often means choosing locally sourced materials, reducing transportation-related emissions, and minimizing packaging waste. It's a sustainable choice that also supports local suppliers and artisans.
Choose Local: Start Your Home Renovation Today
Choose a kitchen and bathroom remodeling team that puts you first! Ready to begin your remodel? Visit our kitchen and bath remodeling showroom in Hilliard, OH to chat with our experienced team and see why homeowners across the area trust our family-run business for kitchen and bathroom renovations that feel like home.
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